The 11 Second Relationship

Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us…

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New Media Retention Marketing

In today's recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and…

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New Media: Market Development or Penetration?

In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in…

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