New Media Marketing Mentality

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send…

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Brand marketing vs. personal sales

Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies.  Currently personal…

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New Media: Market Development or Penetration?

In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in…

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