Social Media: The Leader in Thought Leadership

The best and brightest minds in your industry don't work for you.  Well, some might, maybe one, but the vast majority do not.  This leaves you two options:  one, attempt…

Continue reading
Why Your New Media Campaign Failed

Passion & Greed.  That's it.  Those two words account for so much failure in new media, I can't even begin to tell you.  But I can tell you why, and…

Continue reading
The Right Way to Market New Media

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you're the best, people will follow you.  When you're not,…

Continue reading
AdAge: How Would You Pitch the GM Account?

Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives.  Many of them had some great…

Continue reading
The Flip Side of New Media

In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?"  This is a very Marketing 1.0 perspective on Marketing…

Continue reading
The Best Day to Send an Email

Browsing the message boards the other day I saw someone posted the question: "what's the best day to send an email campaign?".  Immediately, the fundamental flaw with this question jumped…

Continue reading
The Value of New Media Marketing

The initial appeal of online marketing was in the long tail .  With the marginal cost of the next 100,000 being extremely low, why wouldn't you?  New media marketing is…

Continue reading
New Media Retention Marketing

In today's recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and…

Continue reading
New Media Brand Loyalty

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over…

Continue reading
New Media Marketing Matrix

Today's fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That's where New Media marketing comes in.  Traditionally you could…

Continue reading