When Value Added Does Not Add Value

The concept starts as an organization who wishes to increase value to their customers.  Not so bad.  But what happens when this goes horribly wrong?  Suddenly it becomes blatantly obvious…

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I Want To Be An Intern

I want to be an intern.  Sounds crazy, right?  Interns get all bunk jobs others don't want, right?  They got the radio jobs when radio was the new media no…

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New Media Marketing: The Hi-Tech Way to be Low-Tech

The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use…

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The Right Way to Market New Media

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you're the best, people will follow you.  When you're not,…

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The Flip Side of New Media

In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?"  This is a very Marketing 1.0 perspective on Marketing…

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The Best Day to Send an Email

Browsing the message boards the other day I saw someone posted the question: "what's the best day to send an email campaign?".  Immediately, the fundamental flaw with this question jumped…

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Marketing 2.0: Good Marketing to Great Marketing

There are a lot of good marketers out there.  They are good because they consistently deliver good ROI by building good campaigns that deliver good results.  Marketing 2.0 isn't about…

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The Value of New Media Marketing

The initial appeal of online marketing was in the long tail .  With the marginal cost of the next 100,000 being extremely low, why wouldn't you?  New media marketing is…

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New Media Retention Marketing

In today's recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and…

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New Media Brand Loyalty

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over…

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