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Matthew Balogh
- July 20, 2009
- Blog
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Tappers vs. Listeners: Who’s Who?
Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing. They contend marketers have too much information to…
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- January 30, 2009
- Blog
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Book Review: Made To Stick
Chip Heath & Dan Heath. (2007). Made to Stick. Random House. This book is a great source of inspiration for marketing professionals and anyone else who needs their message to…