The Right Way to Market New Media
New media marketing is about being the best. Offer the best information. Have the best value for your customer. When you're the best, people will follow you. When you're not,…
AdAge: How Would You Pitch the GM Account?
Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives. Many of them had some great…
The Best Day to Send an Email
Browsing the message boards the other day I saw someone posted the question: "what's the best day to send an email campaign?". Immediately, the fundamental flaw with this question jumped…
New Media Marketing Matrix
Today's fast pace consumer environment requires that people get what they want, when they want, and how they want it. That's where New Media marketing comes in. Traditionally you could…