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Matthew Balogh
- November 16, 2009
- Blog
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Social Loyalty
Today's customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant…
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- November 9, 2009
- Blog
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Fun Theory
What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common? People use them. (more…)
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- September 21, 2009
- Uncategorized
- (1)
Context: What Are Your Customers Missing?
As a Washington Post experiment Joshua Bell, one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most…
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- September 14, 2009
- Blog
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It’s A People Question
Recently NetFlix found a winner to their long standing, million dollar, contest designed to inspire freelance teams toward creating new algorithms which would "...substantially improve the accuracy of predictions about…
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- August 22, 2009
- Blog
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Marginal Non-Negative Impact
You send emails every day. You send an email to a friend or colleague, and it goes through. Occasionally you check the spam folder to see if anything important was…
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- August 17, 2009
- Blog
- (1)
When Value Added Does Not Add Value
The concept starts as an organization who wishes to increase value to their customers. Not so bad. But what happens when this goes horribly wrong? Suddenly it becomes blatantly obvious…
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- August 10, 2009
- Blog
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The Value Of An Ad Not Seen
What is the value of an ad not seen? Worse yet, what is the value of an ad seen but not acted upon? For years we as marketers have worked…
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- July 20, 2009
- Blog
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Tappers vs. Listeners: Who’s Who?
Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing. They contend marketers have too much information to…
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- July 6, 2009
- Blog
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New Media Marketing: The Hi-Tech Way to be Low-Tech
The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use…
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- June 24, 2009
- Blog
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Why Your New Media Campaign Failed
Passion & Greed. That's it. Those two words account for so much failure in new media, I can't even begin to tell you. But I can tell you why, and…