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Matthew Balogh
- November 9, 2009
- Blog
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Fun Theory
What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common? People use them. (more…)
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- September 21, 2009
- Uncategorized
- (1)
Context: What Are Your Customers Missing?
As a Washington Post experiment Joshua Bell, one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most…
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- September 14, 2009
- Blog
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It’s A People Question
Recently NetFlix found a winner to their long standing, million dollar, contest designed to inspire freelance teams toward creating new algorithms which would "...substantially improve the accuracy of predictions about…
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- August 22, 2009
- Blog
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Marginal Non-Negative Impact
You send emails every day. You send an email to a friend or colleague, and it goes through. Occasionally you check the spam folder to see if anything important was…
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- August 17, 2009
- Blog
- (1)
When Value Added Does Not Add Value
The concept starts as an organization who wishes to increase value to their customers. Not so bad. But what happens when this goes horribly wrong? Suddenly it becomes blatantly obvious…
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- August 10, 2009
- Blog
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The Value Of An Ad Not Seen
What is the value of an ad not seen? Worse yet, what is the value of an ad seen but not acted upon? For years we as marketers have worked…
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- July 6, 2009
- Blog
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New Media Marketing: The Hi-Tech Way to be Low-Tech
The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use…
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- June 24, 2009
- Blog
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Why Your New Media Campaign Failed
Passion & Greed. That's it. Those two words account for so much failure in new media, I can't even begin to tell you. But I can tell you why, and…
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- June 19, 2009
- Blog
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The Right Way to Market New Media
New media marketing is about being the best. Offer the best information. Have the best value for your customer. When you're the best, people will follow you. When you're not,…
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- June 18, 2009
- Blog
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AdAge: How Would You Pitch the GM Account?
Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives. Many of them had some great…