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Matthew Balogh
- November 16, 2009
- Blog
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Social Loyalty
Today's customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant…
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- September 7, 2009
- Blog
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Can Marketing Be Too Successful?
We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite? What happens when we…
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- May 21, 2009
- Blog
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New Media Brand Loyalty
Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over…