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Matthew Balogh
- March 9, 2012
- Blog
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The New New Social Business
I read an interesting ebook the other day. It wasn't so much that the content was interesting, although it was, but how I came to have it was more interesting.…
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- October 24, 2011
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Keeping Up With The [Technical-Marketing] Joneses
In 1913 the term "keeping up with the Joneses" first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences…
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- November 30, 2009
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Saturated Loyalty
Lately I've been hearing a lot about loyalty programs, their goals, and their objectives so it's got me thinking about loyalty in the age of new media marketing. Traditionally loyalty…
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- November 9, 2009
- Blog
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Fun Theory
What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common? People use them. (more…)
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- October 19, 2009
- Blog
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Goodbye Joe Consumer, Hello New Media Opportunity
According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the…
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- September 21, 2009
- Uncategorized
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Context: What Are Your Customers Missing?
As a Washington Post experiment Joshua Bell, one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most…
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- September 14, 2009
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It’s A People Question
Recently NetFlix found a winner to their long standing, million dollar, contest designed to inspire freelance teams toward creating new algorithms which would "...substantially improve the accuracy of predictions about…
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- August 22, 2009
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Marginal Non-Negative Impact
You send emails every day. You send an email to a friend or colleague, and it goes through. Occasionally you check the spam folder to see if anything important was…
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- August 17, 2009
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When Value Added Does Not Add Value
The concept starts as an organization who wishes to increase value to their customers. Not so bad. But what happens when this goes horribly wrong? Suddenly it becomes blatantly obvious…
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- August 10, 2009
- Blog
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The Value Of An Ad Not Seen
What is the value of an ad not seen? Worse yet, what is the value of an ad seen but not acted upon? For years we as marketers have worked…