AdAge: How Would You Pitch the GM Account?

Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives.  Many of them had some great…

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A Perfect Social Networking Analogy

I first saw this on Seth Godin's blog .  It's a perfect analogy for social networking, tipping points, spinning the flywheel, etc....  All strangers.  All sharing a common interest.  All…

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The Flip Side of New Media

In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?"  This is a very Marketing 1.0 perspective on Marketing…

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The Best Day to Send an Email

Browsing the message boards the other day I saw someone posted the question: "what's the best day to send an email campaign?".  Immediately, the fundamental flaw with this question jumped…

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Marketing 2.0: Good Marketing to Great Marketing

There are a lot of good marketers out there.  They are good because they consistently deliver good ROI by building good campaigns that deliver good results.  Marketing 2.0 isn't about…

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The Value of New Media Marketing

The initial appeal of online marketing was in the long tail .  With the marginal cost of the next 100,000 being extremely low, why wouldn't you?  New media marketing is…

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New Media Retention Marketing

In today's recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and…

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New Media Brand Loyalty

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over…

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New Media Marketing Matrix

Today's fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That's where New Media marketing comes in.  Traditionally you could…

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New Media Marketing Mentality

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send…

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