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Matthew Balogh
- October 19, 2009
- Blog
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Goodbye Joe Consumer, Hello New Media Opportunity
According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the…
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- October 12, 2009
- Blog
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Failing to Succeed
Difficult and impossible are not the same thing, though they're often treated that way. For instance, I was called to join a meeting because the lead engineer told the user…
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- October 5, 2009
- Blog
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Back To The Future
So there I was writing iPhone code when deja vu hit me. Relatively slow processor, manually managing memory to decrease the overall footprint, relatively small harddrive, concern for data throughput. …
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- September 28, 2009
- Blog
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Who Do You Rely On?
Web 2.0 brought about mashups and started the push to mainstream service oriented architectures (SOA). As a result the technology that drives companies has begun to hollow out. What would…
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- September 21, 2009
- Uncategorized
- (1)
Context: What Are Your Customers Missing?
As a Washington Post experiment Joshua Bell, one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most…
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- September 14, 2009
- Blog
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It’s A People Question
Recently NetFlix found a winner to their long standing, million dollar, contest designed to inspire freelance teams toward creating new algorithms which would "...substantially improve the accuracy of predictions about…
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- September 7, 2009
- Blog
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Can Marketing Be Too Successful?
We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite? What happens when we…
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- August 31, 2009
- Blog
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Case: Small Buisness In The Cloud
Kim is a friend, talented professional photographer, and owner of TwoRoads Studio . She wanted to sell some of her prints online so she came to me to help make…
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- August 22, 2009
- Blog
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Marginal Non-Negative Impact
You send emails every day. You send an email to a friend or colleague, and it goes through. Occasionally you check the spam folder to see if anything important was…
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- August 17, 2009
- Blog
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When Value Added Does Not Add Value
The concept starts as an organization who wishes to increase value to their customers. Not so bad. But what happens when this goes horribly wrong? Suddenly it becomes blatantly obvious…