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Matthew Balogh
- January 19, 2010
- Blog
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The Future of Social Media and Marketing
The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that. What an interesting question. Here's my…
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- January 11, 2010
- Blog
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The Bazerman Auction And Innovation
At Harvard Business School Max Bazerman is a professor of negotiation. He starts each semester off the same way -- by auctioning off a $20 bill. There are two rules…
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- December 24, 2009
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Before They Were Heroes
The holidays often get me thinking about extraordinary people -- those I know and those I do not. Some are well known, some will never be known, and some are…
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- December 15, 2009
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The 11 Second Relationship
Some twitterers have thousands of followers and, likewise, follow thousands. What are the implications of this? Are they really taking an active interest in each other, or is this us…
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- November 30, 2009
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Saturated Loyalty
Lately I've been hearing a lot about loyalty programs, their goals, and their objectives so it's got me thinking about loyalty in the age of new media marketing. Traditionally loyalty…
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- November 23, 2009
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Getting Back to Hyperlocalism
With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them. Subsequently we've come to…
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- November 16, 2009
- Blog
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Social Loyalty
Today's customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant…
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- November 9, 2009
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Fun Theory
What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common? People use them. (more…)
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- November 2, 2009
- Uncategorized
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Marketing 2.0: It Feels So Good
There's an expression: it's like hitting your head with a hammer because it feels so good when you stop. For years we've been bashing our customers over the head with…
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- October 26, 2009
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Interruption Marketing At Its Worst
From slashdot , posted by kdawson on Friday October 23 @01:01PM: "On April 18, 2008, Apple Computer applied for a patent relating to an 'invention' that allows for showing advertisements…