Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma
Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment plans becoming commonplace. Find out how pharma can best use tools like Siri and Alexa as beyond-the-pill help for patients and learn about some of the big opportunities for pharma marketers to use artificial intelligence.
MODERATOR:
BETH SNYDER BULIK, Contributing Writer, FIERCEPHARMAMARKETING
PANELISTS:
MATTHEW BALOGH, Senior Director, Content Engineering
STEPHEN RANJAN, Executive Director – Global Marketing, Customer Solutions & Innovation, MERCK
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