New Media Marketing Matrix

Today's fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That's where New Media marketing comes in.  Traditionally you could…

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New Media Marketing Mentality

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send…

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New Media: Market Development or Penetration?

In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in…

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Book Review: Good to Great

Jim Collins. (2001). Good to Great . HarperBusiness Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them…

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Book Review: Leadership and Self Deception

The Arbinger Institute. (2000). Leadership and Self-Deception: Getting Out of the Box . San Francisco: Berrett-Hoehler. The Arbinger Institute did a great job of explaining their theory as will serve…

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Book Review: Made To Stick

Chip Heath & Dan Heath. (2007). Made to Stick. Random House. This book is a great source of inspiration for marketing professionals and anyone else who needs their message to…

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