Can Marketing Be Too Successful?

We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite?  What happens when we…

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Case: Small Buisness In The Cloud

Kim is a friend, talented professional photographer, and owner of TwoRoads Studio .  She wanted to sell some of her prints online so she came to me to help make…

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Marginal Non-Negative Impact

You send emails every day.  You send an email to a friend or colleague, and it goes through.  Occasionally you check the spam folder to see if anything important was…

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When Value Added Does Not Add Value

The concept starts as an organization who wishes to increase value to their customers.  Not so bad.  But what happens when this goes horribly wrong?  Suddenly it becomes blatantly obvious…

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The Value Of An Ad Not Seen

What is the value of an ad not seen?  Worse yet, what is the value of an ad seen but not acted upon?  For years we as marketers have worked…

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I Want To Be An Intern

I want to be an intern.  Sounds crazy, right?  Interns get all bunk jobs others don't want, right?  They got the radio jobs when radio was the new media no…

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The Dark Side of Social Networking

As professional marketers we're always looking for new and better ways to collect information about our customers so that we may better serve them.  We, for the most part, have…

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Tappers vs. Listeners: Who’s Who?

Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing.  They contend marketers have too much information to…

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Social Media: The Leader in Thought Leadership

The best and brightest minds in your industry don't work for you.  Well, some might, maybe one, but the vast majority do not.  This leaves you two options:  one, attempt…

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New Media Marketing: The Hi-Tech Way to be Low-Tech

The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use…

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