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Matthew Balogh
- November 23, 2009
- Blog
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Getting Back to Hyperlocalism
With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them. Subsequently we've come to…
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- November 16, 2009
- Blog
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Social Loyalty
Today's customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant…
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- November 9, 2009
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Fun Theory
What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common? People use them. (more…)
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- November 2, 2009
- Uncategorized
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Marketing 2.0: It Feels So Good
There's an expression: it's like hitting your head with a hammer because it feels so good when you stop. For years we've been bashing our customers over the head with…
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- October 26, 2009
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Interruption Marketing At Its Worst
From slashdot , posted by kdawson on Friday October 23 @01:01PM: "On April 18, 2008, Apple Computer applied for a patent relating to an 'invention' that allows for showing advertisements…
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- October 19, 2009
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Goodbye Joe Consumer, Hello New Media Opportunity
According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the…
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- October 12, 2009
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Failing to Succeed
Difficult and impossible are not the same thing, though they're often treated that way. For instance, I was called to join a meeting because the lead engineer told the user…
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- October 5, 2009
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Back To The Future
So there I was writing iPhone code when deja vu hit me. Relatively slow processor, manually managing memory to decrease the overall footprint, relatively small harddrive, concern for data throughput. …
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- September 21, 2009
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Context: What Are Your Customers Missing?
As a Washington Post experiment Joshua Bell, one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most…
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- September 14, 2009
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It’s A People Question
Recently NetFlix found a winner to their long standing, million dollar, contest designed to inspire freelance teams toward creating new algorithms which would "...substantially improve the accuracy of predictions about…