Intro to AI for Digital Health Marketers

Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next, I’m going to introduce and define a few terms like…

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Blockchain and Bitcoin for Digital Marketers

Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain. …

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FiercePharmaMarketing Forum — March 6 – 7, 2018

Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants,…

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SEO and SEM for Digital Marketers — Part 2

Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ [sc_embed_player_template1 fileurl="https://s3-us-west-2.amazonaws.com/s3.rxdigitalmarketing.com/podcasts/RxDMMarTech/RxDMMarTechPodcast-Ep10-SEO_SEM-part2.mp3"] Download Episode Overview This is Part 2 of the Search Engine Optimization and…

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SEO and SEM for Digital Marketers — Part 1

Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers [sc_embed_player_template1 fileurl="https://s3-us-west-2.amazonaws.com/s3.rxdigitalmarketing.com/podcasts/RxDMMarTech/RxDMMarTechPodcast-Ep09-SEO_SEM-part1.mp3"] Download Episode Overview The first thing I need to do is define…

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Stop Measuring, Start Doing

David Ogilvy once said, "I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it…

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Grandpa Still Takes His Phone Out Of His Pocket

Just last week Google broke the news that Glass is moving out of Google[x] and into a standalone company within Google.  Of course the first thing I heard from the…

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Healthcare Marketing: a Digital Perspective

The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70…

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Apple headphones to track heart rate, blood pressure, and iBeacon

http://www.theguardian.com/technology/2014/may/01/apple-headphones-heart-rate-blood-pressure-leak-claims Apple's next headphones to track heart rate and blood pressure, leak claims Apple will break into the wearables market by incorporating sensors in headphones to measure heart rate and…

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Walgreens Launches Latest iBeacon Pilot

http://www.pymnts.com/news/2014/walgreens-launches-latest-ibeacon-pilot/ Some highlights from the article: Mobile and online Walgreens customers spend 6x as much as those who only shop in-store. 51 percent of their online customers were coming from…

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