Intro to AI for Digital Health Marketers

Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next, I’m going to introduce and define a few terms like…

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Blockchain and Bitcoin for Digital Marketers

Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain. …

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FiercePharmaMarketing Forum — March 6 – 7, 2018

Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants,…

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Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th - March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering…

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SEO and SEM for Digital Marketers — Part 2

Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ [sc_embed_player_template1 fileurl="https://s3-us-west-2.amazonaws.com/s3.rxdigitalmarketing.com/podcasts/RxDMMarTech/RxDMMarTechPodcast-Ep10-SEO_SEM-part2.mp3"] Download Episode Overview This is Part 2 of the Search Engine Optimization and…

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SEO and SEM for Digital Marketers — Part 1

Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers [sc_embed_player_template1 fileurl="https://s3-us-west-2.amazonaws.com/s3.rxdigitalmarketing.com/podcasts/RxDMMarTech/RxDMMarTechPodcast-Ep09-SEO_SEM-part1.mp3"] Download Episode Overview The first thing I need to do is define…

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Stop Measuring, Start Doing

David Ogilvy once said, "I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it…

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The First Enterprise Marketer Poker Game, Live from ICC 2017

Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer's Jeff…

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Intelligent Content Conference — Las Vegas, NV

Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together…

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5th Content Marketing for Life Sciences Conference — Philadelphia, PA

In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor…

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