Healthcare Marketing: a Digital Perspective

The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70…

Continue reading
Apple headphones to track heart rate, blood pressure, and iBeacon

http://www.theguardian.com/technology/2014/may/01/apple-headphones-heart-rate-blood-pressure-leak-claims Apple's next headphones to track heart rate and blood pressure, leak claims Apple will break into the wearables market by incorporating sensors in headphones to measure heart rate and…

Continue reading
Walgreens Launches Latest iBeacon Pilot

http://www.pymnts.com/news/2014/walgreens-launches-latest-ibeacon-pilot/ Some highlights from the article: Mobile and online Walgreens customers spend 6x as much as those who only shop in-store. 51 percent of their online customers were coming from…

Continue reading