Saturated Loyalty

Lately I've been hearing a lot about loyalty programs, their goals, and their objectives so it's got me thinking about loyalty in the age of new media marketing.  Traditionally loyalty…

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Getting Back to Hyperlocalism

With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them.  Subsequently we've come to…

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Social Loyalty

Today's customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant…

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Fun Theory

What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common?  People use them. (more…)

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Marketing 2.0: It Feels So Good

There's an expression: it's like hitting your head with a hammer because it feels so good when you stop.  For years we've been bashing our customers over the head with…

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