Marketing In A Reputation Based Economy

Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments. …

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Why Your New Media Campaign Failed

Passion & Greed.  That's it.  Those two words account for so much failure in new media, I can't even begin to tell you.  But I can tell you why, and…

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The Right Way to Market New Media

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you're the best, people will follow you.  When you're not,…

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AdAge: How Would You Pitch the GM Account?

Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives.  Many of them had some great…

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A Perfect Social Networking Analogy

I first saw this on Seth Godin's blog .  It's a perfect analogy for social networking, tipping points, spinning the flywheel, etc....  All strangers.  All sharing a common interest.  All…

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The Flip Side of New Media

In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?"  This is a very Marketing 1.0 perspective on Marketing…

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The Best Day to Send an Email

Browsing the message boards the other day I saw someone posted the question: "what's the best day to send an email campaign?".  Immediately, the fundamental flaw with this question jumped…

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Marketing 2.0: Good Marketing to Great Marketing

There are a lot of good marketers out there.  They are good because they consistently deliver good ROI by building good campaigns that deliver good results.  Marketing 2.0 isn't about…

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