The Value of New Media Marketing

The initial appeal of online marketing was in the long tail .  With the marginal cost of the next 100,000 being extremely low, why wouldn't you?  New media marketing is…

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New Media Retention Marketing

In today's recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and…

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New Media Brand Loyalty

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over…

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New Media Marketing Matrix

Today's fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That's where New Media marketing comes in.  Traditionally you could…

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New Media Marketing Mentality

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send…

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Brand marketing vs. personal sales

Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies.  Currently personal…

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