New Media: Market Development or Penetration?

In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in…

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Book Review: Good to Great

Jim Collins. (2001). Good to Great . HarperBusiness Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them…

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Book Review: Leadership and Self Deception

The Arbinger Institute. (2000). Leadership and Self-Deception: Getting Out of the Box . San Francisco: Berrett-Hoehler. The Arbinger Institute did a great job of explaining their theory as will serve…

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